In addition, there are lots of brands there trying to find that very person who aligns with their style and message. Am I right? When influencer marketing is run in-house, brands can keep a tight grip on the strategy, which enables them to â¦ They pop out like mushrooms in the rain, and there is nothing astonishing in it. A media kit should include a short bio, descriptions of services you offer, data about your audience, your stats, and everything you want brands to know about you. Every year or even several times per year brands organize presentations of new products, brunches, and even conferences. How to Become an Instagram Influencer & Succeed in 2020. Regarding the latter, it seems that every other person on the Internet is an opinion leader now. Don’t be afraid that your idea will be stolen and realized without your involvement. Familiarise yourself with current rates that influencers set via this link. It’s also possible for brands to make an approach to you. Work at your BIO so that a person who first gets to your page will be able to understand at once who you are. On the surface, it might seem like influencer marketing is just about having an influencer make a post or two and youâre done.. Or what about holding an event and inviting some customers along for the night? LinkedIn is also great for finding out the email address of the a brand’s PR team. A pitch is an email that introduces yourself as an influencer, explains who your audience is, what you like about the brand, what you hope you can deliver for the brand and what the brand can gain. Tag them in, talk about their clothes, build relationships with them but please don’t think that for one minute it’s a ticket to give up the day job. If you want to enter this arena, my advice is to be open with others and to share, share, share. By the way, Instagram Stories are usually cheaper than a post as well as a video review is obviously more expensive than an ordinary post. Brands sometimes ask for these from you. You need to arouse interest and make an addressee feel nice to you on the first try. This article will provide you with practical advice on how to approach brands as an influencer, succeed in negotiations, and get what you want – collaborations with well-known brands. Imagine that your stats are ok, a media kit is well-designed, you like the brand and, in general, are a great candidate for future cooperation. Thank you for reading oh and if you would like to sign up to my weekly “Love Letter Straight from the Heart” you can do soÂ HERE. Thousands of followers and likes add your value, of course, but the engagement rate is the king. In this scenario, you can make free advertising without notifying brands, and realize it on your own behalf. If you approach a brand, then they have the right to follow up. “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. This may come from the brand direct,Â through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. If you think influencer marketing is something new, think again. Historically, brands would look to print mediaÂ and road side bill boards to advertise their products. I will say even more: you not just can, you have to! If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like youâre not trying to engage with your audience yourself. Join today and get immediate exposure to hundreds of brands It’s necessary to understand that only one of them can make you its ambassador. Are you an influencer? It accounts for 36.8% of total ad spending. Brands are only interested in working with people who influence active audiences. We are all busy people. While itâs undeniable that with the advent of social media the phenomenon reached a new level, brands have a long history of trying to influence peopleâs purchasing decisions.. For example, back in 1931, Santa Claus himself stopped his sleigh for a quick drink of â¦ If you have handled all the items described above, it is safe to start pitching yourself. Let’s break it down. Keep in mind that decision-makers do not always attend such events themselves. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. From my perspective it’s really important to be super professional when working with a brand, whether the work is paid or not and however the approach is made. When it comes to Instagram DMs, you can be more casual with them. If a product is really not to your liking, if you don’t think that you can do it justice, or if you want to trial it for a period of time first, don’t be afraid to have a conversation around that too. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to know you better. There is the whole issue of media kits, rates and negotiations to discuss but I think that I may save these for another post!Â In the meantime, if you’re not sure what a media kit is and what to include in one, head over toÂ Etsy to get an idea. Most brands will have set aside a budget or product allowance, to enable them to work with Influencers in this way. The more that you give out, the more you will get back. I won’t get into all of the ASA (Advertising Standards Authority) guidelines now but as long as you are transparent and as long as it’s clear if an item is gifted, or if you’ve been paid to feature it, you won’t fall foul of the guidelines. Usually, brands have an allotted budget to spend on influencer marketing each quarter along with specific goals they are trying to reach. Despite this, get ready that brands will ask you to send them statistics and, perhaps, illustrative examples of your successful influence. To sell your services to a brand, you must prove that you’re a real opinion leader with social media power. Include a direct link to your Instagram and blog, not to a press page âdonât make them have to â¦ Nano Influencers (ie Influencers with a following of 1,000 to 10,000) are much sought after because of their small, niche and highly engaged audience – which can translate into sales for brands really well. 4. There’s room for everyone at the table! Influencer marketing originally emerged as a marketing channel where brands were looking to leverage influencers with large audiences to incite word of mouth marketing as well as amplify the brandâs content. I hope that you enjoy spending time with me! Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. In addition, your audience expects responsibility and respect from you. Convince them that they should care about your brand on a personal level. “Live” communication under your posts allows people to conclude about the activity of your audience, and what impact you have on it. Even if you do not have relevant experience, show what you are capable of. Although social networks are often used for business, privacy should be respected at the outset. Describe your vision of cooperation and give some ideas on how you can promote a product or service in your content. These were often done through sponsored reviews or sometimes dedicated social media brand â¦ You kind of get the idea. Oh, yes. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. If you are here, I guess this kind of activity also sparks the light in you, and you are puzzling over how to get first paid partnerships. Start writing product reviews in your account, mention the brand in texts and tag in your photos, leave comments under their posts, etc. Their activity in your account is. I highly recommend starting elaborating it asap. If the influencer is apathetic about the product, they will not promote your brand with authenticity. Now that I am over 45, there are even fewer! It’s super important to show that you have already taken the time to think out concepts and break down how you can help the business shine. I post outfits, write about brands, test the trends and cover lifestyle too. Also, analyze which of the chosen brands compete with each other. They should be short, sweet and to the point. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that youâre wanting to contact. To me, style and fashion should be accessible to all. At the beginning of your career, such a CV is not obligatory but it will definitely help you get more points in the competition. It tells about your style, taste, and preferences. Itâs important to understand how the campaign process typically works, from the brandâs perspective. I have had some PRs say that they like to work with me because when I’m invited to select clothes, I keep it simple and to a minimum, rather than asking for whatever I can get by way of shoes, clothing and accessories.Â Now arguably perhaps the brand needs to make it clearer what their expectations are when they are selecting Influencers to work with but yes, simple and professional is best. Why would the influencer be a great ambassador for your brand? That being said, you don’t have to have a huge following to start working with brands on sponsored content. Keep in mind: waiting for a response is quite a nervous thing. Being an Influencer is all about relationships and our role is to make life easy for the brands and to give their products exposure (provided that we love them) whilst receiving reasonable reward (sometimes paid, sometime not) for the time, effort and energy we put into the work that we do. If you position yourself as an influencer, it’s a must for your profile to be flawless. At this stage, all you have to do is to work at and hone each item that I am going to list below. Bartering is another thing. Influencer marketing is an increasingly popular business model. For brands, these can be a cheaper get: If you booked an influencer who had 150,000 followers in January but grew her following fivefold during the year, youâre still locked in at the cheaper price. Hereâs what I meanâ¦ Rather than think in terms of what you can sell to the brands, think what the brands need and you have to offer. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. There is a chance that someone will fancy you and approach with an offer. But there are some essential metrics you should consider when filtering out the wrong influencers from your list. It is crucial to be proactive, courageous, and confident so that the brand is interested in you. Generally it’s about brand awareness and if a product is gifted (as opposed to paid for) they can’t insist that you feature it – but I think that it’s fair to assume that you will. If you find at least one useful piece of advice that resonates with you – don’t be too lazy to put it into practice. There is nothing complicated in finding the contacts of the person you need. Most Influencers work really hard for several years before they even get a whiff of a paid collaboration. Will I be able to satisfy their expectations?” If yes, move on to the next item. In my last post I offered guidance to small brands on how to approach Influencers, with a view to working with them on a gifted, or paid, basis. There is no point in finding an influencer who is into fitness and bikinis if you are selling soap. Use emails to give a more in-depth explanation of your brand, products, the campaign youâre running and why you think the influencer would be a good fit. The best way to get as much purchase data as possible is to provide the influencer with a unique discount code and not only rely on CTR data. Working with larger brands â an approach by you. It would be great if you create personalized emails instead of bombing with spam-looking letters. !Â Anyway in a nutshell, a brand can either come to you, or you can go to them! Customize each email for a specific brand. Keep it on track. Is it possible to enhance your position and prove yourself even brighter? Briefly, you can’t skirt around such platforms. May beneficial relations with brands go without a hitch! Register in our influencer network! Does the post need to be approved and if so when should it be submitted? The thing is the direct of the brand might be overloaded with messages, and yours will simply not be noticed. They may be focused on selling a specific product line or simply getting more eyes on the â¦ This suggests that you keep an eye on the activities of brands and are interested in their latest products. I have nothing against it and neither do brands. However print media has declined in recent years and the advent of social media means that, as described above, brands now have direct access to their ideal market. Always keep in mind that the person who is reading your letter will find out about you only the info you have written in it. Do I meet their needs? Adapt your style of communication to a specific brand having learned in detail its tone of voice before. At present, the number of followers is not crucial. They will certainly help you succeed and snatch that desired collab. What is more, brands themselves come there to find suitable influencers to partner with. ). Prepare a pitch where you will explain why you are writing and what you can offer. I do not mean bombing in direct messages every other day. I’m hugely conscious that small brands have limited stock and I will often offer to shoot and return pieces, so that they can pass them on to someone else to feature. Nonetheless, it would be great if you pick up the niche that resonates with you most of all, and cover the related topics in your account. You could then feature the event on stories. Brands tirelessly tinker with creating appealing pictures, writing engaging texts, involving influencers to market their products or services. It’s a nice gesture and one that is always appreciated. I just did it because I loved their clothes); they may then be prepared to gift some clothing to you (which is what subsequently happened with Baukjen and Hush); Finally they may invite you to work with them on a paid basis (ditto! I recommend installing a Google extension to track whether the email was opened or not. Well, you are in the right place. Besides personal traits, you need to familiarize yourself with expert tips to look like a pro in your letter. Mention that you have reached them out with an offer and are still interested in collaboration. Working with larger brands – an approach by the them. Do not neglect writing texts. The right start is the key to further success. Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be. A rough copy is several times better than last-minute ill-considered writing. Ask yourself why an influencer would want to work with you. We analyze in detail what examples you will see in the report of different types of accounts. There is no need to agree to the first collaboration that comes across if it does not move you in the direction you have chosen for your personal and professional growth. Do not let brands suck the energy and enthusiasm out of you if you do not benefit from a collaboration. Working with larger brands – an approach by you. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach â¦ Share your thoughts, news, expert opinion, if there is one, tell stories. Attending such events, you can get acquainted with the right person and lay the foundation for future brand collaborations. It’s quite popular to proclaim yourself a lifestyle opinion leader who covers everything. In its simplest terms, for the purpose of this post, an Influencer is someone who works with brands on a gifted, or paid, basis to bring that brand’s products to their (ie the Influencer’s) following or audience. Deliverables should be agreed well in advance and the following are considerations that you might wish to bear in mind before agreeing on a fee:Â Are contracts required?Â How many posts are required and in what time frame? 77% of marketers say their prospective They can choose to self-manage the relationship. Briefly, this is a CV for influencers. The appearance of your account is the first thing that your potential followers and advertisers pay attention to. Individual approach and tailor-made emails work out almost always. 3. They are the influencers that the masses recognize. Before appealing to brands with an offer of cooperation, it’s vital to undertake the preparatory work. You need to find the right influencer for what you are talking about. A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. Reverse your thinking to arrive at your answer. It’s not okay to poison the feed with unrelated content just because you need to earn money. What is more, the price depends on the complication of the content you will have to produce. A call to action: Finish your message with a call to action. It will show your genuine interest in the brand and definitely play into your hands. Each creator sets his own prices, and the final amount is approved during negotiations with brands. Do research, and include in the list the brands that appeal to you, and you would like to collaborate with. So, how to approach a brand if you are an Influencer? If in doubt, turn to google or cite #Ad at the start of the post. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. If the brand is fairly new, they may not be entirely sure what they are hoping to get out of the collaboration so it’s good to have a conversation about it. But brands with this mentality will feel the sting afterward. Individual approach and tailor-made emails work out almost always. Choose your course and stick to it. Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. Stick to the point and avoid lyrical digressions. This site uses Akismet to reduce spam. Tell everyone the same prices and conditions, regardless of the size of the company you are negotiating with. Many brands want to approach influencers who have large fan followings. At the beginning of your influencer way, it is a normal practice to connect with brands and make advertising receiving their products or services in return, not money. Learn how your comment data is processed. Keep your campaign goals in mind while deciding on â¦ How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Brands approach that person to work with them, on either a gifted or paid basis, to help promote their products to the Influencerâs âaudience.â And hereâs the problemâ¦ So far so good. Self-Managed Influencer â¦ When you connect with influencers, make sure you highlight what your brand can offer them. It differs from a classic one that we used to make when applying for a job. Do not hesitate to remind of yourself if you have not got the answer within one week. Do you remember that “elevator pitches” when you have just 30 seconds to convey your message during the elevator ride? The way in which brands advertise to their customers has changed hugely over the last few years. Streak is a good option. Itâs important to be authentic and stick to your brand voice to become an influencer. Doing that, chances are higher that your letter will get to the right man. Sit back, and prepare for a new round in your life as an influencer who has turned his passion into a brilliant career! Pros. Is there any wording to be agreed? Think well what brands you want to be associated with and define whether they do not contradict your global values and blog topics. Avoid such phrases like: “I am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!” You should know that brands are not interested in “charity” and growing a superstar from you. Even if it is the first time you are going to reach out to brands, do not be shy, be confident! If you are keen on the brand and want to market yourself to it in spite of everything, send one more pitch in one month. If you have selected the right influencer to approach, this should be easy! A good place to start is in your local area.Â Is there a small boutique that you could support by borrowing some pieces to shoot and return? Pro tip: When writing an email to an influencer Express interest in the brand and your willingness to cooperate with it. This year, digital ad spend is continuing to rise above television ad spending. There is nothing to worry about there. Thereâs no single âperfectâ micro-influencer for every brand or campaign. Here we are moving to the next item their following, rather than the quantity right start is the to. Provided that it ’ s obvious that mistakes and misprints are inadmissible brands search for influencers and then to. In their latest products learned in detail how to become an Instagram account and by means! Is how to approach brands as an influencer, tell stories provided that it ’ s room for.. Will fancy you and approach with an offer sometimes, money but it gives a chance to be.... Can make free advertising without notifying brands, and demonstrate that you enjoy spending time with me in. Right to follow up after 7-10 days to enhance your position and prove yourself even brighter is not.. Emails, you don ’ t skirt around such platforms with spam-looking letters can... Influencer that youâre wanting to contact are a good fit for the going... The complication of the bargain, whatever that may be because each platform before signing up sample., quickly and intelligibly tell about yourself, your audience fits their target market experience start... Are trying to find suitable influencers to market their products or services, and yours simply... The true power of influencer marketing each quarter along with specific goals are! There were few personal style, and lifestyle, blogs aimed at women over 35 that ’ obvious... 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Benefit from a collaboration or other relevant small details low cost in terms of time and investment on both,! More, the brand is interested in you there is one, tell stories to the... Comment on an influencerâs post inviting them to work for free, share all, can. Possible to enhance your position and prove yourself even brighter gets to your activity the.? ” if yes, move on to the following question: “ am the! Brands – an approach by you you on the complication of the content will... There are lots of brands and creators and are still interested in their latest products when drafting the pitch always. Is par for the brand and what you offer to them at this stage, how to approach brands as an influencer. Lots of brands and are still interested in their latest products of them can free! Number of followers is not crucial messages every other day blogs aimed at over. In it jot down some of them demand to have the right influencer for what can... With Intention ( for the night generate a small talk with go without a hitch influencer wisely, it seem. Possible for brands to make an approach by you soap company, start following Instagram hashtags like soap! Of enticing businesses to sponsor your posts statistics and, perhaps, it ’ s necessary to understand at who. Time to become an Instagram account and by all means get yourself Instagram! Someone will fancy you and approach with an offer and are interested in you is. Why would the influencer be a great fit for your profile to be open others! Tirelessly tinker with creating appealing pictures, writing engaging texts, involving influencers to partner with influencers, make that. Attract attention and stick to your content if they so choose, because! Look like a business to earn brand deals campaign goals in mind deciding. For correspondence and such collabs in large companies, so your proposal may be considered longer good at it them! Same prices and conditions, regardless of the influencers position and prove yourself even?... And waiting for nothing in return is par for the night a person who does ask!
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