Social Networking. 4. Copyright © 2020 Harvard Business School Publishing. See which sites people have an account with, how much time someone spends every week on the various sites, and how many social media “friends” people have actually met in person. How does social media fit into your sales funnel or buyer’s journey? Describe your target audience. You can check it out here: hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '3a43da5b-3a84-4d24-a23a-0563fadcab37', {}); The answers you get to these questions will help you determine the resources you have available to work with on your client’s content and opportunities for growth. 37. 34. Private school marketing requires time, budget, and resources that can be challenging to allocate. All Rights Reserved. I invite you to register for the webinar upon completion of the survey. Want to know the easiest way to find out what your client wants? This is a long list of questions - do you need to include them all? Thank you for your insights! Do you want to provide customer service on social media? For example, Techdivine, a firm owned by one of the authors (Ananthanarayanan), once worked with a client in the mental health industry who was concerned about the lack of engagement on their Facebook page. We’ve all been there! First, it is based upon scanning a large number of social surveys for existing questions on communications and the mass media. Many other brands, including Coca-Cola, Woolworths and Audi, also chipped in to support the couple, showering them with gifts and experiences. Social media offers brands the opportunity to create memorable experiences. How much oversight and control do you want to have? This survey type is designed to help collect the social networking activities of the target audience. The survey was sent to a list of 1,397 people, mostly located in and around Madison, Wisconsin. Is social media marketing better for B2C or B2B businesses? If you don’t already have a calendar that you can refer to, our comprehensive social media holidays calendar is a great place to start. This document works from two opposite directions. This survey may be used to collect valuable data, like what social networking sites the audience is using, how regular they use such sites, the number of friends they have on the various social networking sites and which social … What do you or your company aim to achieve with social media? 5. when do you access social media? A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Why do people choose you over your competitors? Many organizations have responded by allocating more resources to digital marketing — technology now accounts for 29% of total marketing expense budgets, according to a recent Gartner estimate, and digital ad spend for 2020 is estimated at about $385 billion. 27. As these sites and services grow in popularity, there's a lot of speculation about who uses them, how frequently, and for what purposes. 14. For example, when a Twitter user recently mocked a South African man who proposed in a KFC, the fast-food chain responded by providing the couple with a wedding planner. a) Before 1 year. To craft your client’s strategy, you need to know what social profiles they intend on maintaining. For example, younger audiences may be more effectively reached on newer platforms, like TikTok or Snapchat. Not every digital marketing agency is going to ask the same exact questions, but they should be asking questions that will allow them to tailor the web marketing campaign to your company’s unique needs and goals. Here's a list of questions to ask on social media to help get the conversation started. We also created resources which allowed people to get answers to their questions securely with expert articles shared via exclusive password access through private chats on social networking platforms. What’s the biggest barrier to your success on social media? Importance of Social Media. Knowledge-Based Social Media Interview Questions and Answers. Great content strategies create conversation and sharing with the brand and amongst other users. 4) Are you ready to talk with your audience — in real time? Not only do goals allow you to clearly measure your progress, they will also give you a clear answer to the next question that you need to ask which is…. To develop your strategy, ask yourself the following questions: In the case of startups and niche products, your social media marketing strategy may begin with the need to test ideas, create awareness and build anticipation for new products and services. Unless your client is brand new to social media marketing, chances are they’ll have used tools to help them and should have some data on how effective their campaigns have been. You … What is working for you (and not working) right now? What makes your brand different from others? It’s said that whoever talks the audience’s language the best, wins. What are the best social networks for small businesses? Here is a social media usage questionnaire that is related to gender differences and usage of social media among students. 30. The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions … An example of question formatting from SurveyMonkey. Get inspired by the 240+ creative post ideas and steal them to fill up your calendar with noteworthy occasions, whenever you need to. 23. 6. To develop your social media strategy, the authors recommend you ask yourself the following questions: 1) What are your goals? Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. When you're running a social media agency, time is a precious commodity. 2) Which platforms should you use? Sending a questionnaire to your new clients allows you to get all the answers you need in one swoop, enabling you to spend more time planning out your client’s strategy and less time following up with your client. 2. How can I keep my skills sharp and up-to-date? Start by asking yourself these questions: Would my customers recommend my brand to a friend? Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! At this point, we sent her a beautiful collage of some popular spicy dishes that the restaurant served, along with a map and a deal she could unlock if she visited the restaurant and tagged the brand by checking in. Based on your knowledge of current efforts to promote your services, wha… It’s important for both, but in different ways. However, the popularity of surveys might be misleading. How do you use user-generated content in your campaigns? Brands today, have a much bigger ability (and responsibility) to inspire and connect with consumers. Consider taking advantage of highly relevant ‘World Days’, for example, if your client sells hotdogs, World Hot Dog Day is July 19, and it’d be remiss not to mark the occasion! Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. When did your company started using Social Media Marketing? 42. This helps you understand what they have been doing and how you can really make their brand more successful. Global internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. 26. If your client has expectations that are beyond what you’d consider reasonable, knowing that from the beginning enables you to discuss it with them and come to an agreement about the service you provide. 6. 6. do you check social media … Have you got any tracking pixels installed on your site? Social media is a rapidly expanding universe of technology that includes everything from social networks like Facebook and MySpace to social applications like Flickr, YouTube, Twitter, and dozens of blogging sites. Amplification Improve survey response rates by asking members of your online networks to complete and encourage others to complete your questionnaires on Facebook, Twitter, LinkedIn, or Pinterest. And to do that, you need to know them well. We made sure, not to pitch our restaurant prematurely. What message are you trying to send with your content? Learning about their sales funnel and buyer’s journey is also helpful to see where social media marketing fits into their overall marketing strategy and sales process. How many established outlets does your organization have through the Internet (social media, websites, etc.)? Are you looking to narrow your focus to fewer networks? Your content should be unique, useful, and shareable. 1. Web survey powered by SurveyMonkey.com. People love sharing their experiences and asking questions makes it easy for them to come forth and share what they think. How does social media fit into your growth plan? Social media analysis is the process of collecting the most valuable data from your social media channels and drawing actionable conclusions. What resources do you have available for content creation? 3) What’s your content strategy? I have attached some papers using surveys to measure marketing KPIs - and social media marketing re consumer review features. These social media job interview questions are common across all the job profiles. is a great place to start. Does your organization have any dedicated department for Social Media marketing… What profiles do you have and on which networks? Most of the respondents were not existing Powderkeg clients. 2. https://www.sendible.com/insights/social-media-questionnaire, Social Media Questionnaire for Onboarding New Clients [42 Questions], If you don’t already have a calendar that you can refer to, our. The same logic applies to geography — WhatsApp is popular in India, whereas if you want to reach people in China, you’d need to focus on WeChat or Weibo. To get the most out of social media marketing campaign, you need to analyse the data you gathered during your previous activities. Develop content and social media marketing that includes their third-party perspective on your company, product, or service to foster authentic conversations. Not at all. These questions will help you get the answers you need: 32. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09 billion monthly active users by 2021, and global internet users spend some 136 minutes per day surfing social networks. You can always tweak your questionnaire to suit your needs and your individual clients. Why do you use these social networking sites? How will you rate Social Media Marketing (1-5) where 1-being the least & 5-being highest on the following parameters? >>Pro tip>> Celebrating social media holidays on your client's social media channels can be a great way to increase their brand awareness and reach. You can check it out here: How to Always Create Relevant Social Media Content, Create a Brilliant Social Media Proposal in 6 Steps [+ Free Template], your client's purpose on social media and where it fits into their overall strategy, your client's current social media presence, what tech and analytics your client uses and has access to. 5. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Veronika Baranovska. The sheer volume of available data can make this task challenging. Needless to say, what followed was a visit, not only from her, but many others who saw this conversation online. Remember to utilise social media when on the hunt for your perfect candidate - happy hiring! In other cases, the goals can be far more specific — boosting sales, geographic expansion, increasing real-time brand engagement, or generating quality sales leads. Social Media marketing basically involves marketing your products by making use of Social Media. The majority of B2B marketers (41%) consider LinkedIn the most important social media used by their organization, followed by Facebook (30%), and Twitter (19%). What is the fastest growing social media platform? Ask them! People love sharing their experiences and asking questions … 33. Social networking, by the numbers . What is your workflow process for content from inception to publication? This sample survey template consists of questions that gather information about people’s social media usage. So if you want to impress your brand new clients right from the get-go and build lasting relationships with them, a social media questionnaire is a great starting point! Their free plan gives you unlimited surveys and 10 questions per survey. Create your own online survey now with SurveyMonkey's expert certified FREE templates. What are some online marketing priorities for smaller DMOs? Web survey powered by SurveyMonkey.com. Using these questions, you’ll get insights into your client’s purpose, brand, audience, content style, reach, past efforts, and their expectations of your management. Once you’ve set your goals, identify your metrics for success. Social networking survey questions is a questionnaire to understand which social media channel will be the most effective to reach your market segment. It comes in the form of a handy website page that's easy to use and share. Buttons that allow people to subscribe to your social media channels; Question 14: How much time do you spend on social media activities each day? Does your organization have any dedicated department for Social Media marketing? Social media interactions are two-way — driven by both brands and consumers — so your organization needs to show that it is listening and engaging with questions, concerns, and suggestions. You need to understand what types of content — for example, articles, video, pictures — will drive engagement with your audience. These answers will tell you where you need to focus your efforts on for your client. Successful digital strategies are not about aesthetics or style, but a fit between what your brand promises and delivers. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. As a tool for connecting a business with its customers, however, social media is vital to both. 22. Are there any other questions you’d ask? Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. It will also help you add the right type of content to your strategy that your client’s audience will engage with, whether those are blogs, videos, or white papers. To measure social media marketing, the questionnaire of Kim and Ko (2012) was applied including 11 questions. Quite often, organizations have the budget, team, agencies, and ideas in place, but they have haven’t thought deeply about content. 1. In our webinar series “Influencer Marketing: A Strategic Approach to Drive ROI” , we share what marketers need to know about influencer marketing in the shifting climate of 2020. 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