manipulated the stated length and showed that a longer stated length reduces the response rate. Level 2 and level 3 tests are also easy to write but will require slightly more time since level 1 questions can be generic for more or less all trainings but level 2 and 3 cannot. This article is also available for rental through DeepDyve. 2002) and … Journal of Marketing Research XX: 36–44. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: randomised controlled trial BMC Medical Research Methodology, 2011 Yena Song In addition, answers to questions positioned later in the questionnaire were faster, shorter, and more uniform than answers to questions positioned near the beginning. Please check your email address / username and password and try again. (eds. You do not currently have access to this article. In general population surveys, response to postal questionnaires may be improved by reducing their length and offering incentives. A small monetary incentive (£2.50) may slightly increase response to a mailed health psychology survey. EFFECTS OF QUESTIONNAIRE LENGTH, RESPONDENT-FRIENDLY DESIGN, AND A DIFFICULT QUESTION ON RESPONSE RATES FOR OCCUPANT-ADDRESSED CENSUS MAIL SURVEYS DON A. DILLMAN MICHAEL D. SINCLAIR JON R. CLARK Abstract An experimental study of alternatives to the current U.S. decennial census questionnaire shows that shortening the Ideological Bubbles and Two Types of Conservatives, The Consequences of Personality Biases in Online Panels for Measuring Public Opinion. Email Survey Software Robust email survey software & tool to create email surveys, collect automated and real-time data and analyze results to gain valuable feedback and actionable insights! ), Survey Research Practice. Research on Ageing 5: 283–296. Paul M. Biner. Methods. (2001). The length of the questionnaire (four pages vs. seven pages) did not influence response. This is a preview of subscription content, log in to check access. Explanations for unemployment in Britain. Journal of the Royal Statistical Society 124: 143–206. The effects of questionnaire length and lottery ticket inducement on the response rate in mail surveys. In Rossi et al. London: McGraw-Hill. Sheth, J. N., Roscoe, A. M. and Talbert, T. L. (1973). SM96-05 Karen Bogen Introduction. If you originally registered with a username please use that to sign in. Corresponding Author. Longer questionnaires result in higher data collection costs and greater respondent burden and may lead to lower response rates and diminished quality of response. DOAJ is an online directory that indexes and provides access to quality open access, peer-reviewed journals. The Effect of Questionnaire Length on Response Rates: A Review of the Literature. This study replicated a ground-breaking study conducted in 2004 by Sandra Rathod and Andrea la Bruna which concluded, among other things, that data quality suffers as interview length increases. Downloads: (external link) length, same sponsor and conducting organization, and same methodology to assess whether response rates have changed between 1996 and 2003. Heberlein, T. A. and Baumgartner, R. (1978). Collins, M. (1978). Hanson, R. H. and Marks, E. S. (1958). Objective: Analyse the influence of questionnaire length, frequency of reminders, and the interaction between them, on the response rates of five web-based questionnaires. PubMed Google Scholar. Journal of the Market Research Society 20: 59–72. Obtaining the survey interview. Brook, L. (1978). Discovering interviewer bias in open-ended responses. The research reported here was funded by the ESRC and conducted by Public Attitude Surveys Limited. Respondent burden: a test of some common assumptions. The effect of perceived consensus and implied threat upon responses to mail surveys. Fiona Bull. Author Cape, P. J. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. The aim was also to investigate any interaction effects between, questionnaire length, incentive type, and participant demographic characteristics. Anderson, A. We hypothesized that the expected length of a web-based questionnaire is negatively related to the initial willingness to participate. Data is presented from a lengthy survey in Britain in 1987. Blass T, Leichtman SR, Brown RA. Hoinville, G. and Jowell, R. (1978). The length of a questionnaire is important because it can directly affect response rates, survey costs, and data quality. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: a randomised controlled trial Background: Minimising participant non-response to postal surveys is important to ensure the generalisability of the inferences made from the data collected. Public Opinion Quarterly 48: 409–442. Address correspondence to Mirta Galesic; e-mail: Search for other works by this author on: © The Author 2009. Yena Song. The effect of questionnaire length on survey response. New York: Wiley. A factor that has been proposed to affect the response burden is questionnaire length, and this burden is manifested in, for example, response rate. Song, Fiona Bull , E. Adams, J. Preston School of Population and Global Health A few questions remain unanswered concerning survey response rates and survey length. © 2021 Springer Nature Switzerland AG. Response Effects in Surveys: a Review and Synthesis. Interviewer training and quality of responses. Billiet, J. and Loosveldt, G. (1988). Blumberg, H. H., Fuller, C. and Hare, A. P. (1974). We aimed to evaluate the effects of lottery … To purchase short term access, please sign in to your Oxford Academic account above. The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates. ABSTRACT. Brendan Burchell and Catherine Marsh. (1983). We aimed to evaluate the effects of lottery incentive and length of questionnaire on health survey response rates when used in isolation or combined. Schleifer, S. (1986). Participants who received the short version of the questionnaire were more likely to respond (OR=1.48, 95% CI 1.06 to 2.07). Few questions remain unanswered concerning survey response rates when used in isolation or combined preview of subscription content, in! Clinical Epidemiology, 20 min was the stated length and lottery ticket on! 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