• This has resulted in spikes in businessto-consumers (B2C) sales and an increase in - business-to-business (B2B) e-commerce.2 The increase in B2C sales is particularly evident As an index, we’ve compiled data from 20 accounts at a ~$50M annual spend rate. The Middle Eastern countries boost online retail during the coronavirus pandemic B2C E-Commerce's share of total retail sales in the UAE was … 0000001655 00000 n Optimize your website for higher rankings, increased traffic, better user experience, and conversions. As cities around the world encourage citizens to stay home to flatten the curve of Coronavirus (COVID-19), consumer habits are changing. Toilet paper and bath tissues, disinfecting wipes, and hand sanitizers are the topmost viewed products on Walmart’s ecommerce site.Â, eBay is another longstanding player in the ecommerce space. 0000008642 00000 n 0000003706 00000 n 0000021388 00000 n 0000004499 00000 n So, with the long-awaited yet accelerated shift towards online shopping, consumer behavior at the time of the COVID-19 pandemic is mostly about user behavior. So, get your business online as quickly as possible and slowly build up your online authority. 0000104772 00000 n 0000006596 00000 n Right now: Update your Google My Business page with the latest information on your business. Ecommerce habits tend to become even stickier once people go online. An EY perspective on the resilience strategies adopted by the ecommerce sector during COVID-19 and what companies must do to reframe the future. %PDF-1.4 %���� 0000120352 00000 n Your online customer experience has to be well thought through and smoothly executed to make sure you make the most of this emerging trend. Expanded Opportunities Using Automation. And although these businesses may seem to be better equipped to serve the novel customer needs, due to the pandemic, this shift is spanning out of control. Whereas, sites like Scholastic and Chegg are now a must-visit for students forced to stay and study at home.Â, Health ecommerce brands see the second-highest traffic increase across all industries. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. E-commerce sales’ strong growth is expected to continue long after the virus subsides. As people are making buying choices based on new and ever-changing global and local circumstances, the product categories that are being purchased are also changing. 22 51 0000001316 00000 n So, many consumers turn to search for home decor — for pleasure or purely utilitarian purposes. and e-commerce sectors on various regulatory issues and consumer trends. 11 onward (after). 0000008384 00000 n Enforce Guidelines and Support Your Team. In turn, businesses understand that these changes are about to affect their entire business management systems — from supply chain to ecommerce adoption or expansion. So, people start adapting to this “new normal,” and leisure/hobby categories are seeing the highest volatility at the moment. 0000119334 00000 n The report focuses on the present effect and future implications and trends. We hope that the insights shared in this report will help identify new Katie Jones The Fastest Growing and Declining E-Commerce Categories The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities, and their not-so-necessities. 0000120234 00000 n 0000105145 00000 n Online shopping has been a lifeline for many as the virus pandemic shuttered stores and kept people at home. CPC: -16.65% 5. The rest believed the impact of the coronavirus pandemic could be felt for even longer and will have its effects on business until the mid of 2021. GROWTH OF E-COMMERCE DURING COVID-19 9 2.1 Context: Growth of e-Commerce before COVID-19 9 2.2 Short-Term Impact of Lockdowns on 9 e-Commerce Platforms in 2020 2.3 Policies Adopted by e-Commerce Platforms to Incentivize Usage 13 3. With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. As of Sunday, Mar. So, just within three months, it gained over 1.5 billion new visitors.Â, When almost all brick-and-mortar retail is shut down or considered dangerous to visit, all the everyday necessities — from groceries to that new iPhone charger — have to be purchased online. Holidays will always be holidays, regardless of any pandemic. A. J. Ghergich has shared some interesting insights on health-related search trends during the coronavirus outbreak.Â. The monthly searches for products from these categories have doubled and sometimes quadrupled.Â, The sports gear’s biggest spike belongs to kettlebells searches that have risen four times just within one month. 0000026160 00000 n Amazon, eBay, Aliexpress, Google Shopping, Facebook Shopping, and Instagram’s Shop feature — all of these platforms are available at your fingertips. The weekly order trends of online retail during the Coronavirus pandemic in the UK, Germany, Italy and Spain demonstrated great volatility with huge spikes and falls from March 8th, 2020 onwards. 0000070748 00000 n So, we have taken a look at search queries that peaked throughout Easter time.Â, During the previous years, people rushed to the brick-and-mortar businesses to shop for Easter goodies. 0000112467 00000 n Big pharmacy chains are absolutely dominating the online searches— Walgreens, CVS, Riteaid, and others. PDF | On Jun 13, 2020, Anam Bhatti and others published E-commerce trends during COVID-19 Pandemic | Find, read and cite all the research you need on ResearchGate Ecommerce & Consumer Trends During Holidays at the Time of COVID-19 Recent Easter Example. CTR: -1.75% Below is a breakdown of each metric’s daily value along with week-over-week changes by day: So too was The New Consumers’ report from Rakut… The COVID-19 pandemic has accelerated the change in how people shop in a world growing more comfortable and savvier with technology. The following article uses charts and data from new book Signals ( hardcover , ebook ) which covers the 27 macro trends transforming the global economy and markets. 0000097943 00000 n With the shelter in place regulation, your house becomes your office, your school, a restaurant, and all those places you used to visit. The ways in which we socialize, eat, exercise, and, most notably, shop, are shifting. We have also accumulated traffic data on hundreds of top websites across each industry with the highest volatility (SEMrush Sensor). www.example.com, We use cookies to give you the best online experience. Data from the Danish E-commerce Association (FDIH) collected from its 600 members in the three weeks following the Danish lockdown confirm the international trends. 29 … 1. 0000071119 00000 n But the economic difficulties will pass, while consumer behaviors will continue. Holidays will always be holidays, regardless of any pandemic. Considering these industries are historically high-volume search categories, even a few percent increase implies millions of new site visitors.Â, So, let’s look at each industry that is seeing the biggest spikes in traffic and online searches in more detail.Â, It is not unusual that the Books and literature category is seeing the overall highest increase in traffic. The only new products we see here are smartphones (probably, due to rumors that iPhone’s supply chain is under threat) and auto parts product pages.Â, If what we have seen from the data above signifies some less obvious turns in consumer demand and preferences, some things remain the same. 0000045723 00000 n The current coronavirus (COVID-19) crisis is one that many of us feel underprepared for. So, it is clear that ecommerce businesses or brands selling online can rely on some conservative forecasts over their holiday marketing campaigns even throughout the pandemic. From Shopping-in-Store to Online Shopping: Change in Consumer Behavior During the Pandemic. 0000030938 00000 n 0000058765 00000 n 1.2 Definition and Categorization of e-Commerce Platforms 6 1.2 Study Scope and Limitations 7 2. E-commerce trends during COVID-19 Pandemic Anam Bhatti 1 , Hamza Akram 2 , Hafiz Muhammad Basit 3 , Ahmed Usman Khan 4 , Syeda Mahwish Raza Naqvi 5 , Muhammad Bilal 6 0000097874 00000 n 0000004081 00000 n 0000040744 00000 n Even before the coronavirus pandemic, ecommerce sales represented the bulk of overall retail sales growth in the US—$600 billion in online sales accounted for 56% of overall retail growth last year. The Wow-Score shows how engaging a blog post is. coronavirus.2 In Africa, this means not just safer, cashless payments to facilitate social distancing during the pandemic—but in the longer-term a shift towards financial inclusion that could help get economies back on track faster after the crisis. Federal Telework During the COVID-19 Pandemic: Cybersecurity Issues in Brief Congressional Research Service 1 Introduction President Trump declared the Coronavirus Disease 2019 (COVID-19) a national emergency in March 2020.1 In an effort to slow the transmission of COVID-19, the Office of Management and 0000081682 00000 n Offer gift cards for products that can be booked, paid for, and redeemed later. 0000005882 00000 n The FICCI−Deloitte report that has the underlying theme of ‘ ‘REBOOT’’ is an attempt to analyse trends in the FMCG, retail, and e-commerce industries in the backdrop of the COVID-19 blow. For instance, the “Easter egg” keyword has seen a 20% increase in search queries YoY:Â, So, if the pandemic continues to spread, watch out for “conservative” consumer behavior during the holidays that are coming up our way. Consumers start purchasing in categories that weren’t forecasted to see such a rapid rise in online shopping. The biggest spikes occur within the fashion and hobbies categories if you look at the top 20. Coronavirus: Ecommerce Sales Trends Here are some interesting ecommerce coronavirus data points from ShipBob’s daily updates : Baby product sales have surged online, with 237% week-over-week increase and a whopping 1,197% month-over-month, as of March 30, 2020. 0000119297 00000 n Amid all of the struggles small business owners are facing during the COVID-19 pandemic, it comes as no surprise that more than 100,000 small businesses have permanently closed since March. Get a market share of existing buyer demand: Place your product on the most active marketplaces for your product category. Also, “bidet” has witnessed the biggest search growth across the home appliances category.Â, Walmart is one of the biggest ecommerce players during the coronavirus outbreak.Â, And the most profound changes in consumer behavior and product preferences are visible when you look at Walmart.Â, It seems surprising to see that the top 20 most visited Walmart product pages have nothing to do with groceries. However, we can spot some newcomers as well.Â. However, we have already been within this crisis for a while, and health is not the only matter preoccupying everyone’s minds now. Four consumer behavior trends emerge during the COVID-19 pandemic, the first EY Future Consumer Index finds LONDON, 23 APRIL 2020. Get your business online, even if your business is inherently brick-and-mortar. So let’s take a brief look at the product categories that are seeing the biggest spike during the coronavirus.Â, SEMrush’s data on eBay’s fastest-growing product categories proves the data we shared above. Product Categories Shifting During COVID-19. q3p��@lV$��'0�mº�ql*�)�#X��p�'�;0�7�M�8���W���D��z.�&����:!l�����|6�8`}0������/��U�*L�00�0p�ڎ�(ǫN ��� �zU� endstream endobj 23 0 obj <>>> endobj 24 0 obj >/PageWidthList<0 595.276>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/Shading<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 25 0 obj <> endobj 26 0 obj <> endobj 27 0 obj <> endobj 28 0 obj <> endobj 29 0 obj <> endobj 30 0 obj <> endobj 31 0 obj [/Separation/PANTONE#20368#20C/DeviceCMYK<>] endobj 32 0 obj <> endobj 33 0 obj <> endobj 34 0 obj <>stream 0000005769 00000 n 0000119804 00000 n h�b```a``�����x�,��؀����(R?�� (L�s 9� �k���Lҩ:�����k˪:T��*_`q�xY��ճ�^_���� �N� ���]��: *)(�¬ Such companies are also doing some incredible things online - from gift vouchers to social media contests. The postal service of China recently published an e-book sharing its lessons on how to maintain operations during the COVID-19 pandemic. People in those countries have also begun avoiding public, crowded places. It is all about getting through the quarantine and shelter in place orders. ROAS: +11.69% 3. Since 52% of consumers are trying to implement social distancing, more people are now shopping online for a growing number of new product categories. All metrics have been standardized to 1-day-click and 1-day-view attribution and then separated into two sets: Mar. And projections say ecommerce sales may go as high as $6.5 trillion in 2023. You can read up more on market winners and losers throughout the COVID-19 pandemic in our latest post.Â, Stay-at-home order did not discourage consumers from thinking about fashion. Doing the right thing isn't just good for the employees, … Moreover, many clothing brands have promoted big discounts and sales to drive consumer demand.Â, Although your local Macy’s and JC Penney are currently closed, almost 2.6 billion people have visited sites like Nike, Macy’s, Wildberries, H&M, and others.Â, Now that we understand what is going on within the highest-growing industries for ecommerce, let’s get to the breakdown of what products are seeing the biggest rise in demand.Â, Home appliances, hobbies, and sports gear product categories are topping the list, as people shift their leisure activities indoors and turn their homes into an all-in-one space. Utilitarian purposes and slowly build up your online authority the world encourage citizens to stay home to flatten the of! With Nintendo switch consoles absolutely dominating the market long-term, you may feel discouraged to invest in building ecommerce! 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